Editorial assistance is a process where an editor from Papyrus is
attached to an self publishing author and his work. Subject matter,
chronology of presentation and other preliminary reviews are done
of the work in close association with the author. The editor will
be the interface between author and his publishing process. The job
of an editor is to ensure that final output will make an interesting
reading experience to the target audience.
A writer may pen-down his thoughts. He/she may have extensive knowledge
of the subject. However, it is advisable to get the work reviewed
by a third person, who has the experience, skill and expertise in
presenting your thoughts in the best possible manner and transform
your work into a good book. This is strongly recommended at Papyrus.
Authors need to understand that their script
despite containing all the information needed on the subject, must
be presented in a proper way so as to make it an impressive and interesting
book to read.
At Papyrus, we have access
to a team of qualified people who will do the assessment for our clients.
An author may have written an excellent book.
However, it is important to ensured again and again that all facts
are in place, spellings are checked etc. Yet one will be surprised
at the many mistakes that will be there. It is a known fact that one
just takes into account the first and last alphabet in a spelling
to register the word in ones mind. In assessing ones own work one
may become myopic to ones spellings, punctuation and grammatical mistakes.
Final Text Editing is a vital part of publishing
process at Papyrus. This ensures the quality of final output.
Size of the book, type of font, font size, paper quality, design
of the cover etc., will shape the book and determine its package value
in attracting the customer eyeballs. In a book store there will be
a clutter and the appearance and attraction a book presents will make
it standout in the clutter.
Our team working in close association with authors to ensure the
book has the best of all parameters discussed in above paragraph.
Cover design is a specialist job undertaken at Papyrus. The cover
of the book should not only be attractive to the viewer but also depict
metaphorically or otherwise the subject matter and the contents. Our
experienced design team will create an array of designs and assist
authors in deciding the best possible cover design.
We will ensure that the design will fulfill all the desired marketing,
on shelf attraction and other vital parameters to the optimum level.
Unique ISBN number provided by the authourised statutory entity facilitates
several advantages to a published work. In a computerised environment
this unique identify of the published work is vital for storage and
retrieval. It is also vital for online ordering from e-commerce websites.
It is a delimiting factor for marketing and absence of ISBN number
will severely limit the distribution of the publication to a very
small market.
Papyrus can obtain ISBN numbers for your book
from proper authority.
Printing industry is wide and varied when it comes to technology,
systems, equipment and quality. There are several printing techniques
such as Offset, lithography, letterpress, flexography, gravure, and
screen printing.
Papyrus with its knowledge of printing industry in India and time
tested contact can guide authors effectively through this labyrinth
by successfully addressing the following questions:
The process of printing can be a minefield
that Papyrus can lead you through safely and efficiently. Printers
vary in equipment, the systems that they use and the price that they'll
quote for the same job. The printing industry has its own conventions
and standards and if you don't know what these are you may not get
the final product that you hoped for. There are also different printing
processes -- lithographic or digital? With experienced authors at
its helm papyrus takes care of printing by addressing important questions
like;
What is the best printing technique
to publish your work?
Which should be appropriate / optimum cost?
What is the optimum magnitude of copies?
What technique to use for optimizing the cost of future editions?
Bibliographic
and Copyright Registration
To protect the intellectual property and facilitate online dissemination
of information on a publication through independent databases like
Whitaker's, bookData etc., an author needs Copyright© and Bibliographic
registrations.
Papyrus is well aware of the procedures and associated formalities
needed to obtain the registration for authors.
This is a process by which a book is promoted by exposure in mass
media by independent individuals/ entities like reporters, journalists,
press trusts etc. Publicity is more or less an unpaid activity and
needs to earn support of media and other influential individuals and
groups. Publicity can be affected through any of the popular mass
media like newspapers, other print media, television, radio, popular
websites etc. However, a judicious media mix is necessary to reach
the target group.
Press conferences, Press releases, reviews by experts on subject
of publication, literary journalists etc., are some of the effective
tools used in publicising a specific book.
All authors using the services of Papyrus are assured of effective
publicity through a judiciously selected media mix and tool selection.
Effective publicity is an art of obtaining independent and unbiased
coverage in mass media. Our contacts and network, built on years of
public relation activity facilitates optimum publicity to a publication.
Marketing is a paid activity directed at initiating and enhancing
sales within a time frame. Marketing activity compliments publicity.
Both activities must be properly planned and executed for desired
end result. In marketing the message can be tailored exactly as one
wants to communicate to the target groups selected on the basis of
right demographic, psychographic and geographic parameters through
right media mix.
For books/publications marketing activities Papyrus undertakes several
proactive marketing methods like ;
-
paid advertising in print media (Magazines,
catalogues etc.)
-
tailored websites and web banners on popular
generic and bookseller websites frequented by target market
-
promotional events like book signing, book reading
-
in-store promotions like distribution of freebies
like post cards, book marks etc.
- direct mail to select target groups.
Well focused and carefully directed marketing efforts usually puts
a publication on a successful path. Overall success of a publication
usually depends on its acceptance by target audience. Thus one cannot
guarantee 100% success just on marketing efforts.
Papyrus can act as an authors
sales agent on a reasonable commission. We can obtain shelf space for
you book is diverse stores, distribute the stock on sell-pay basis and
follow-up with regard to sale and payments periodically. The collected
payment will be reimbursed to you after deducting the commission. Mail
orders and spot sales can be undertaken.
Authors can maintain their
stocks with our warehouse at a nominal charge. Our warehouse is well
equipped and well fumigated for safe storing of printed matter. For
authors who have a sales agent contract with us the warehousing facility
may be extended free of charge.
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